Diğer kurumların bu durumu nasıl ele aldığını gerçekten merak ediyorum.
Ölçütleri almak bir şeydir, ancak gerçek anlatıyı – ne olduğunu, neden önemli olduğunu, bundan sonra ne yapılacağını – yazmak olması gerekenden çok daha fazla zaman alıyor gibi geliyor.
Siz: • Hepsini manuel olarak mı yazıyorsunuz? • Şablonları kullanıyor musunuz? • Gençler bunu yapıyor mu? • Bunu çok minimal düzeyde tutalım mı?
Yazılımın burada gerçekten yardımcı olup olamayacağını veya bunun sadece “işin bir parçası” olup olmadığını araştırıyorum.
Nope, we create custom Looker reports
I don’t provide any reports unless requested by the client. When they finally ask, they get more report than they know what to do with. I do this on purpose and they never ask again. They don’t even ask questions about what I sent.
When clients fail to be responsible for their own content and traffic after I’ve told them exactly what to do and I’ve given them videos walking them through it step by step, we’re not wasting time on reports.
I have one client who texts me every six weeks or so asking how we’re doing on SEO. I reply, “Still ranked #1 for the keywords you insist on!”
Want to actually dig into a specific metric or rank for something useful? Let’s do that and make a plan. Let’s pony up for 180 days or so.
Want to find out how you rank compared to others and look at vanity metrics when we don’t have an ongoing SEO engagement? Google it! Ask AI to examine the GSC and GA4 you never log into.
I’ve been in both the agency and corporate world, each over 20 years. People don’t read reports and the ones who do either don’t know what they’re reading or don’t have the authority or budget to do anything about it.
If they want to view something weekly they can get a Hulu account.
This is one reason I focus on revenue share models with really small orgs. I make your business make good money, and I take some of it. Stop questioning my ability and relax.
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Do a video
We automate reports on the 3rd of every month. Then by the 5th, I reply to them with the client included and give them a 2-3 sentence summary.
It goes by pretty quick.
Nope. Setup a Looker dashboard and schedule regular calls with them instead. It’s a lot faster to talk about things than it is to write a report. A 15-30 minute call replaces the hours it takes to put together a report.