Daha fazla gelen istemci için ajansımızın sosyal medya varlığını bloglarla ve LinkedIn yayınlarıyla büyütmek istiyorum.
Stratejim, bloglarda ve LinkedIn’de yetkili içerik yayınlamak (kılavuzlar nasıl, bu X’e Y ile nasıl yardımcı oldum) ve daha sonra bunları video içeriği ile yeniden kullanmaktır.
Sormak istediğim soru, AI genel bakışlarının kullanıcıların ihtiyaç duydukları bilgileri almasına izin veriyorsa, neden 500-700 kelime blogunu okumak isteyecekler?
Yapmak istediğim, müşteriyi ajansımızın iletişim sayfasına yönlendiren ticari/ işlemsel CTA’larla bilgilendirici bloglar yapmaktı, ancak bunu gelen pazarlama için yapmaya değer mi?
Your own blog? To write from scratch, not worth it in my opinion. To have some sort of automation, yes worth it. I found that creating content on our sites was becoming less worth it lately because that relies on SEO which is becoming difficult with AI summaries. We still get a lot of SEO traffic but it’s down for the year.
Alternatively posting content on other platforms that already have traffic (Linkedin for example) and pushing that traffic to your website is a winning strategy. You want to post on platforms with traffic on it already and than push that traffic to your contact page / sales page, etc. Repeat this on all platforms / communities where your customers live.. help those potential customers and push them to your site to close the sale.
I was having a conversation with an ex blogger this week and they were saying that they want to go back to writing blogs, as he feels that people are getting tired of social media and how fake it is.
I think people can tell qhen something has been written by AI vs written by a person. People read blogs because they want to hear the thoughts of a person. There’s no point in doing it if it’s going to be AI imo.
65% of Americans can’t read beyond a 6th grade level
It really depends on who you are targeting. Without demographic information it’s hard to feedback on a content strategy.
Everyone at work just uses copilot for search and summarise sites.
Microsoft made it free for all enterprise customers and pushes it as a safer alternative than google search and clicking sites.
As copilot enterprises protects are search and data from being compromised or trained on. Unlike Google.
It’s always worth it if you can get in the top results. Free traffic.
But it’s harder than ever now, because the internet is rife with bullshit AI content.
Echoing what others have said, real content is distinguishable from AI, and readers appreciate getting that human experience. I believe maintaining a blog is a good way to educate clients and keep them on your website longer.
>The question I want to ask is, if AI overviews allow users to get information that they need, why would they want to read 500-700 word blogs?
Bingo, they won’t read source! We are all seeing impressions go up 📈, clicks go down📉, with our *authoritative content*.
Because people are simple creatures and if Google giant itself told in its window information, it must be true, why bother rechecking what’s there in a small [🔗] button? You already got the answer. Just relax and click a few ads you see on the SERP and off you go, dummy.