Yani çalıştığım yer, trafiğin kabaca arama hacmiyle eşleşmesi gerektiğine inanıyor. Mesela bir anahtar kelimenin aylık 1 bin araması varsa sayfamızın 1 bin ziyarete yaklaşması gerekir. Trafiğimiz arama hacminin 1/10’u kadar olduğu için yanlış bir şey yaptığımı düşünüyorlar.
SEO’nun bu şekilde çalışmadığından oldukça eminim, ancak bunu dahili olarak açıklamakta zorlanıyorum. Arama hacmi, SERP konumu ve gerçek trafik arasındaki ilişkiyi gösteren iyi kaynakları veya çalışmaları bilen var mı? Yoksa yanlış anlayan ben miyim?
Anlamalarına yardımcı olmak için kullanabileceğim her türlü bilgi veya bağlantıyı çok isterim.
Ayrıca anahtar kelime konumlarını otomatik olarak izlemenin kolay bir yolu var mı? Anahtar kelimeleri Semrush Keyword Tracker’a manuel olarak ekliyorum.
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>So the place I work at believes that traffic should roughly match search volume.
Nope and you can see that embodied in the big five SEO tools.
Traffic = Search volume X % Estimated traffic for that rank position
# Here – I googled traffic by rank position CTR:
[https://backlinko.com/google-ctr-stats](https://backlinko.com/google-ctr-stats)
I don’t have a link to any of them, but there have been articles published about what CTR to expect based on SERP position. I’m sure if you search you will find some.
Generally, the page ranking organically #1 can expect about 30-45% of the traffic. This is dependent on other SERP features like ads, AIOs, Google Map listings, shopping results, image results, etc.
At #2, it drops significantly to ~10-20%, #3 is something like 8-12%, and then everyone else is fighting for the rest.
These bastards haven’t ranked page on #1, ask them how the f they would know. CTR really depends on competition, if it’s commercial keyword with large search volume and you aren’t big, established brand CTR is around 5%, can vary. If they are so sure, for experiment, give them chance to rank for themselves and report how they are doing.
So I think the first thing to note here is that search volume is simply a guess based on traffic patterns by SEMrush or Ahrefs or any other KW tool.
A keyword with “zero” volume can actually be very valuable depending on the niche.
Another thing to consider is search customization, which means that when you search personal injury attorney and I search personal injury attorney we’ll see different things based on our locations, search histories, and past clicks.
I’d recommend you look into the overall click volume at page level rather than the keyword level, as that’s where you can influence actual business value and conversions.
If you’re still looking for more specific kw data, Google Keyword Planner usually has pretty good trending data on search volumes.
In terms of content on the topic, I quite like this one – https://getellipsis.com/blog/search-volumes/