Bir B2B ajansında çalışıyorum. Ben her zaman bir kurşun siteyi nasıl bulduğunu/formu doldurduğunu anlamam istenir. Organik/Google’dan daha derin, “bir hikaye anlatmak” için belirli sorgular veya daha fazla bilgi istiyorlar.
GSC’deki tarihleri şanssız olarak sıralamaya çalıştım, yol araştırması yaptım ama daha fazla bireysel ayrıntı istiyorlar. Nasıl “daha spesifik” olabileceğime dair herhangi bir düşüncenin var mı?
Can’t you get Page Referrer in GA4?
You’re not going to get the query the user entered when they landed on a page.
What you can do is look at the keywords for which the page ranks for and what they sell and tell a story that way
So – if your site is Uber Eats page ranks first for Cheap Eats in NYC – then you can say the person likely came interested to find some budget places to eat and then they found some suggested restaurants and ordered food from one those = a story?
So instead of trying to line up GSC or GA paths, one approach is to capture intent directly.
What we did was we started running an on-site agent that answers questions about the business. Internally we use it to test how Google/ChatGPT might respond to user queries about their brands. Externally, visitors can ask it anything – since the answers are sourced from our own data, we can be sure that its accurate.
The upside to this is that now we can see what people type, what they’re comparing, and where they are in the buying journey. That’s the kind of “Story” your stakeholder are aksing for, not just which channel, but what was on their mind when they converted.
Only Google and other LLMs normally have that level of input data. Giving your site a small slice of that “search pie” makes attribution and “story telling” way easier.
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