Küçük / med boyutunda yerel bir işletmeye sahibim. Tanıdığımızda "City X’teki En İyi İtalyan restoranı seçildi" Tarihsel olarak basın bültenleri çıkardık. O zaman basın bültenleri fazla bir şey yapmıyor gibi görünüyor. AI ChatGBT, şehirdeki en iyi İtalyan restoranını ararken bu sürümlerden bazılarını endeksliyor gibi görünüyor
Buna dayanarak, daha fazla basın bültenini paylaşmaya başlamayı düşünüyorum. Bu ve / veya basın bülteni platformları hakkında herhangi bir düşünce – BTW, ben bir İtalyan restoranı değilim.
Teşekkür ederim!
For authority from backlinkis? Almost 0
From brand recognition from wires? Almost 0 – less than authority
Most of the PR wires are just a post which gets syndicated and the old world Marketing “Pro’s” totally frigging love them – especially GenX CMOs who hate SEO and love “brands” – mainly because of brand narcissism in my pov (from someone who’s built $4bn in brands in M&As in the last 6 years)
Why? Because nobody cares about brands they’ver never dealt with. There are so many wires going out every second….. and Cision knows this which is why they own the entire industry
Here’s a list of 14 Cision acquisitions published this year!
[https://tracxn.com/d/acquisitions/acquisitions-by-cision/__hz0KVB1pX4nX9ik0bOKorV5TozEI-gUivCmRmsjx-VY](https://tracxn.com/d/acquisitions/acquisitions-by-cision/__hz0KVB1pX4nX9ik0bOKorV5TozEI-gUivCmRmsjx-VY)
# How to do PR for SEO
The only way to get PR to work for SEO is to attach yourself to something bigger. For some reason, all PR wires “have to be” written : “[Brand you dont care about] does something [you care even less about], [City], [date]”
There is nothing useful to anyone in that sentence. But SEO copywriters and Brand people keep insisting on following 1970’s “Mad Men” strucutres and insisting Google cares. Nobody cares!!!
If you’re doing a press release for a SaaS product that say does something better than Microsoft’s products or cheaper, then start there: “Will Microsoft lose to new, cheaper, faster CRM from CheapAz LLC>”
Now you have EVERYO?NE watching the Microsoft eco-system, including investors potentially, in your space aware of your product….its that easy.
If you want good coverage that will actually boost SEO you need to use higher paid services in a lot of cases. You can do fiver releases or release them yourself but won’t get much benefit. Something like brandpush is going to cost a few hundred bucks but will get you noticed and get you some decent backlinks.