Hey SEO profesyonelleri, Cape Coral, Florida merkezli yerel bir HVAC işim var. SEO’ya iyi bir çalışma koydum: -Tiper yayınları (her gün gibi) ve sağlam incelemeler (5 yıldızda 30+) içeren bir Google iş profiline sahibim -bazı konum sayfaları oluşturdum ve iyi miktarda yerel blog içeriği ve bol miktarda geri bağlantı yazdım. – Sitem henüz iyi bir hızla mobil uyumlu… telefon hiç çalmıyor. Daha yeni bir şirket için SWFL’de çok rekabetçi görünüyor. Daha yerleşik olana veya SEO’ya daha fazla yatırım yapana kadar gemiyi atlayıp reklamlara odaklanıyor muyum? Aynı teknede SWFL’de başka biri var mı?
Temmuz 28, 2025
Both.
On the keywords you rank well, leave the SEO.
On the keywords you don’t rank well, search campaign Ads.
SEO and Google Search Ads supplement one another well.
GBP posts daily – doesn’t matter
30 reviews – for the niche, seems like too little (most top ranked HVACs I see have 200+)
Plenty of backlinks – be specific, what are they
Plenty of local blogs -doesn’t matter
Mobile friendliness -doesn’t matter
If you’ve got the budget, do both. If PPC feels too expensive, look into Meta ads too. They perform well in Home service industry (for fellow marketers…I understand its a very broad statement, and many other variables are involved)
As for not getting calls… where exactly are you ranking in Maps? Top 3 is where you get most results
keep tracking your chat GPT, Perplexity, AI mode / overview results too. Alot of search traffic is shifting there. Keep tracking, keep improving
Don’t leave SEO behind if you choose to go solo on paid ads. It willl be hard to catchup later. Be Mr. Everywhere. Be omni present. Good luck!
Hey i run an agency in bonita. Curious to know what you’re ranking for.
With location pages, I don’t see any linked on your page, orphan pages won’t do much to help seo. Likewise for blogs, I only see 3.
Plenty of backlinks. Please elaborate.
For ads, if you’re not very familiar with search ads, I’d look into local services ads to get the phone ringing. It’s fairly simple and you pay per call/message.
Hope the following helps!
If you search for HVAC in Cape Coral the top 3 businesses all have over 300+ reviews in the Google 3-pack so for the foreseeable future I would be prioritizing a Google Adwords Campaign that has the ability to appear as a sponsored listing in the Google 3-pack while you work on your SEO Efforts over time.
Love to hear that you are working on your GMB Profile every day though. What I think is important is local citations though. Make sure you have listings on the popular citation sites in Cape Coral like Yelp, BBB, Angi, Today’s Homeowner, and [Expertise.com](http://Expertise.com) This is a huge one because if you can get some badges for your site it does boost your credibility. Here is the list for best HVAC or AC Repair Service sin Cape Coral FL for reference: [https://www.expertise.com/home-improvement/ac-repair/florida/cape-coral](https://www.expertise.com/home-improvement/ac-repair/florida/cape-coral)
Regarding your blog just make sure its applicable to homeowners in that area. As an SEO company I find that when people write generic articles like Signs Your AC is Broken it will never move the needle. I think it could be more along the lines of things like Summer HVAC Maintenance Tips for Cape Coral Homeowners.
Hope this answer helps and wish you the best of luck with the business!