Hey herkes
Son 1,5 yıldır SEO olarak tam zamanlı çalışıyorum, çoğunlukla sayfa içi SEO, içerik stratejisi ve temel teknik denetimler yapıyorum.
Şimdi yan tarafta serbest kalmaya adım atmayı düşünüyorum, ancak zorluk şu ki, kişisel bir portföyüm veya müşteri vaka çalışmalarım yok.
Bunu düzeltmek için, sonuçları portföyüm ve vaka çalışmalarımın bir parçası olarak kullanma izniyle birkaç gerçek işletmeye ücretsiz SEO yardımı sunmayı planlıyorum. Bu bir kazan-kazan; Maliyetsiz destek alıyorlar ve ben de vitrine anlamlı bir şey alıyorum.
Burada daha önce bu rotaya giden var mı? Nasıl yapılacağına dair herhangi bir tavsiye
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Doğru tür ilk müşterileri buldunuz mu?
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Ücretsiz iş sunarken sınırlar belirleyin.
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Ücretli müşterileri dönüştürmeye yardımcı olan yapı ve mevcut vaka çalışmaları?
Herhangi bir geri bildirimi takdir ediyorum ve eğer bu öğrenme aşamasının bir parçası olarak yardım etmeme izin vermeye açıksa, bağlantı kurmak isterim.
Buy domains for different industries and create them for “Rank and Rent” – a dual purpose site that also brings in income and acts as a portoflio.
Contact Companies in position 9 for primary keywords and ask them if you can move them to first place for free in exchange for a reference.
Send an outreach program offering the above for maybe 3 months and then publish your case studies.
1. FInd companies trying to do SEO. A sign is keyword stuffing in page titles with low backlink count for example
Boundaries
This is important – set how many calls you’re willing to do, how many reports and what you’re responsible for and not (for example – general site maintance = no). What elements of SEO are you responding to: GA4 support, Local SEO/GBP, YouTube etc
If I had to start from scratch in your position as a primarily local SEO, in retrospect, I’d build up my own “business” sites in the niche I am going for while keeping my job , acquire relevant expired domains and build those into links to power up the main site, rank that site, and use it as a case study. If it generates leads you can immediately offer leads to prospects as well. I’d do this instead of doing free SEO personally, I’d guess the kind of people who are going to take free SEO from you are less likely to become stellar case studies and may or may not have unreasonable expectations and not end up leaving a review. I have done free SEO for people in exchange for a back link and a review, but it’s very limited scope and not intended to be some transformational effort, so something like optimizing their homepage or making sure all their images have alt text, might be low value, but it’s easy and in their mind, you’re awesome. I’ve done this for nonprofits and very, very small local businesses who would never be a realistic prospect anyway. The links were definitely very valuable and if you’re working on their site, you might have pretty free rain on the placement you want. Then you can use those links to rank your agency site or your case study lead generation site.
If you can afford doing free work, sure. However, I assume you also have your own rent and food to pay.
Would you keep the job? If yes then it might be doable. I had the same amount of experience when going freelance but I was laid off, so I couldn’t exactly afford to work for free.
Finding a new agency/in-house job might also be the route you want to take if you’re unhappy where you are.
You might attract the wrong type of client with that offer of free work – the one that would not work with you actively on trying to rank and thus you end up just wasting your time.
On the other hand, it might work out great. But do you know for certain how to rank a client? Or do you just think you know?
Specialist roles don’t really teach you much, unfortunately. I personally thought I had the knowledge necessary from my agency job, but it wasn’t the case. Nowhere near it.
What if you apply what you picked up from the agency and it doesn’t work?
All responsibilities fall on you as a freelance SEO. If the SEO fails, it’s because of you. When at the agency, it’s because of the agency.
If you’re going to do it, leverage your network and friends with businesses to start out, or go to forums like this one, answer questions, and have leads come to you.
Last point – there’s really no structured/stable path to becoming a freelancer in SEO today as the trust for the industry seems to be at an all time low.
Hope it helps.