Arkadaşlarımla birlikte SaaS ürünü hakkında bir fikrimiz var ve SEO stratejimizi anlamaya çalışıyoruz. En büyük rakiplerimiz 20 yılı aşkın süredir piyasadalar ve bizim yakalayamayacağımız devasa bağlantı profillerine sahipler.
Bu noktada bağlantı kurmaya yatırım yapmaya değer mi, yoksa başka bir yere odaklanmamız daha mı iyi? sanki bir okyanusu kovayla doldurmaya çalışıyormuşuz gibi geliyor.
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Time doesnt add anything to Authority.
Time doesnt make content better
One difference is CTR history.
But just buying or throwing backlinks at the problem isn’t going to work
You need to understand how topical authority works – its like current and each page it passes through reduces its wattage.
You need to understand when pages pass authority and why.
>have been around for 20+ years and have massive link profiles we simply can’t match.
Its also about relevancy:
SEO = Content (Relevance Score) X Authority Score
If you’re more relevant (not in the content, in the document name) = more of your authority is used