Google’da 1. sayfada makale sıralamam vardı.
Yakın zamanda Edward Sturm’un, yetkili kaynaklara giden bağlantılar ekleyerek SEO’yu iyileştirmeyle ilgili bir videosunu izledim. Mantıklıydı, bu yüzden geri döndüm ve makaleyi güncelledim.
Daha önce tıbbi çalışmalara referanslarım vardı, ancak bunlardan sadece metinde bahsediliyordu, tıklanamazdı. Bunu değiştirdim ve WebMD ve NHS gibi saygın sitelere uygun giden bağlantılar (dofollow) ekledim.
İçeriğin kendisi değişmedi. Aynı yapı, aynı amaç, aynı bilgi. Tek gerçek fark, bu referansları tıklanabilir ve daha “okunaklı” hale getirmekti.
Dört gün sonra makale 1. sayfadan 2. sayfaya, yani 16. sıraya düştü.
Gerçekten ne olduğunu anlamaya çalışıyorum.
Bu bağlantıları eklemek bir şekilde sayfanın odağını sulandırdı mı? Algılanan amacı pratikten daha akademik hale mi getirdi? Yoksa Google sayfayı yeniden taradıktan sonra yapılan bir yeniden değerlendirme miydi?
İlginç olan, önceden aktif bağlantı olmadığı için gayet iyi bir sıralamaya sahip olmasıydı. Referansları iyileştirip yüksek otorite kaynaklara işaret ettikten sonra düştü.
Bu, güvenilir kaynaklara bağlantı vermenin güvenilirlik ve SEO’ya yardımcı olduğu şeklindeki olağan tavsiyeye aykırı görünüyor.
Giden bağlantıları ekledikten sonra başka birinin benzer bir şey deneyimleyip deneyimlemediğini merak ediyorum.
Şu anda sanki makaleyi geliştirdim ve daha kötü bir sonuç aldım gibi geliyor.
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Give it some time. Could be cuz your update dropped temporarily. also those links are taking away from your authority. if it’s still the same after some time, change the dofollow to nofollow. but just relax and see what happens with it for like a few weeks.
Outbound links do absolutely nothing to SEO. Anyone can link to any page – it doesnt give you any authority whatsoever. Its a failed idea that people fabricated to encouarge people to backlink out.
Edwards reference for this is based on an “experiment” run by an agency that he shared that I took a look at. I discussed this with him and last night with another member of the sub.
The case study involved 4 brand new domains where 2 domains have outbound links and 2 dont. The 2 with outbound links ranked higher. The flaw or “intentional” magic in the case study seems designed to product this ouput. They claimed that to make the study equitable – each page would get the exact same links.
And this is where it gets interesting – I suspect that the people who created the test knew that dilution of links in a page is not exactly linear or proportional – the first links get more authority flow.
To me it was setup to prove the case study. And nobody questioned it.
Google – from Matt Cutts through to John Mueller this year have been adamant that it does nothing.
>What’s interesting is that before, with no active links, it was ranking just fine. After improving the references and pointing to high-authority sources, it dropped.
How long were you ranking, how many clicks did you get/ I assume that this was standard rotation testing and you didn’t have enough basis Topical Authority points to survive – this is really common.
>
Right now it just feels like I improved the article and got a worse result.
You cannot “improve” an article – you can change it. If the audience agrees its an improvement – or it works – then your CTR might carry you through. But “improvement” is highly subjective – and its a mutli-dimensional scale (its not a strictly linear plane)
The first thing I do at new projects is strip outbound links. I know a lot of Content Agencies who have had heated debates with me and clients about this and believe in content “quality” checking by Google insist on it – but we’ve removed citations and lost no rankings. However – we’ve seen much better internal ranking flow – and thats the point of SEO. Thats why understanding the mechanism of SEO is, to me, more important than following “North Star” rules like this.
Hope that helps u/KetoByDanielDumitriu