Başlığın dediği gibi gerçekten. Bu konuda net bir cevap bulmakta zorlanıyorum.
Beehiiv hakkında bir bülten yazıyorum. Trafiğimizin çoğu doğrudan (sosyal vb.) geliyor ancak aynı zamanda SEO’ya da odaklanmayı düşünüyoruz.
Üç seçenek var:
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Yalnızca içerikte açılır pencere
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Abone olmanız için tüm içeriği kapatın
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İçeriği yarıya kadar kapatın
Geçiş içeriğinin, içeriğin SEO için kazınmasını engellediğini duydum. Ancak bu konu hakkında fazla bilgim yok, bu yüzden rehberlik arıyorum.
Daha açık olmak gerekirse, tüm içerik ücretsizdir, dolayısıyla geçiş yalnızca bir e-posta aboneliğidir.
is the content still crawlable? A surprising amount is.
The question is whether you want Google to crawl it? Google isn’t going to “assess” it but it does send a surprising amount of clicks to PDFs for example when it doesn find it
“Good for SEO” is like asking “is it good for life” – its a little subjective, requires context, no?
Does google care if you gate content? No.
Most people put too little information on the gate page and google often bypasses it and sends trafiic to the asset but only cos there are more matching words.
Becareful of accidental cloaking/doorway pages though
>I’ve heard that gating content stops the content from being scraped for SEO. But I don’t know much about this topic so looking for guidance.
If its truly gated, yeah. But you can put the ToC on a gate page
But – like all things in life – gated pages have to have their own marketing campaigns too
Unfortunately not. Wish Google would remove gated content from News
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It depends on how you build your website. You can make the gate appear client side, and only appear to non-bot user agents. Yes tech savvy people can get around the gate, but if all it takes to remove it is an email sign up then it seems getting around it is more work
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Yes gating content absolutely impacts SEO negatively because Google cannot crawl and index content that is behind a login wall or email gate. If the content is not visible to Googlebot it does not exist as far as search rankings are concerned. The best approach is to make the content freely accessible for SEO purposes and use other methods to capture leads like contextual CTAs, newsletter signups within the content, and gated bonus materials that complement the free content. Some companies use a hybrid approach where a preview is visible to crawlers but the full content requires a signup, but this can backfire if Google sees it as cloaking.
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