SEO için daha iyi olan nedir?
Aşağıdaki gibi birçok düz URL’ye sahip olmak için:
/okuma-için-led-masa-lambaları/
/led-masa-lambaları/
/masa-lambaları/
Veya alt klasörlerle:
/masa-lambaları/led/okuma-için/
/masa-lambaları/led/
/masa-lambaları/
Önemli mi? Hepsinin iyi bir iç bağlantıya sahip olduğunu varsayarsak.
don’t think it matters at all
It doesn’t matter for SEO. What it does help is making things more manageable for you and your users as your website grows. For example if you have a /blog/ and categories, it will be easier to make reports and analyse this info.
Someone could also land on your website find that page useful and want to see more info about that category. If they see subfolders it gives the impression there will be similar articles versus just a flat URL but you can get this effect as well using stuff like breadcrumbs or main blog page. Same applies for products as you have above. But on the flip side, it’s best not overdo this and keep things simple.
With e-commerce SEO, subfolders such as /desk-lamps/led/for-reading/ are more appropriate—they reflect the structure of your site, and Google is able to see what is in which category, which increases user navigation. Flat URLs may become cluttered with scale. Depth is not damaging to rankings with good internal interconnection. How do you have your categories set?
From a pure ranking perspective, Google is pretty good at handling both if internal linking and crawl paths are clean. I have tested flat vs nested on a couple ecommerce builds and never saw a meaningful lift just from structure alone.
Where it does matter is operationally. Subfolders make it easier to scale, analyze, and segment performance. When you are pulling data in GA4 or Search Console, having logical groupings helps you spot category level issues fast. It also reinforces topical relationships, which can help with relevance signals over time.
The bigger risk is over nesting. If you end up with long, fragile URLs that change every time you tweak taxonomy, you create redirect chains and dilution. I usually lean toward shallow but structured. Two levels deep is often a clean compromise.
Curious how large the catalog is, because at scale, maintainability tends to outweigh theoretical SEO gains.
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