SEO konusunda biraz yeniyim ve Florida’daki kendi hizmet tabanlı şirketim için bunun üzerinde çalışıyorum. İşleri doğru şekilde yapmaya ve Fiverr bağlantılarından veya yarım yamalak herhangi bir şeyden kaçınmaya çalışıyorum.
Birkaç sorum vardı:
• Sonuçları görmek için ne sıklıkla blog yazmalıyım?
• Büyük bir markanız veya bütçeniz olmadığında nasıl düzgün geri bağlantılar elde edersiniz?
Herhangi bir tavsiye veya gerçek deneyimler gerçekten yararlı olacaktır.
Hi there!
Here are few strategies that work in my link building service. None of these are guaranteed to work, but I have seen success with them. Usually you will need some content for the free approaches though, so you might need to create some.
1. Broken link building – doesn’t work anywhere near as well as it used to, but it still works. The trick is to not rely on broken link checkers, but also manually look for broken links and redirects.
2. Link exchanges. Open ABC link exchanges are best, where you work with someone who has more than one site. They link to you from one of their sites, you link to their other site. Cross page AB exchanges work too. But make sure you don’t rely on link exchanges too much. Mix up your strategies.
3. Guest post outreach. Definitely a numbers game, but it still works. Many blogs will demand money for links though. Up to you what you want to do with that.
4. Sponsoring local groups/ events etc. Just make sure you get dofollow links in the package.
5. Networking. This is a big one, get out there and network with people in your niche. Arrange link exchanges, and link to each other!
6. HARO/ Qwoted etc. – Again, numbers game, but still works to get some media links.
7. Press releases. Do something newsworthy and run a press release. Again used to work better, but I’m still seeing a lot of success with this when done right.
8. Link bait content – build statistics pages, tools etc. That naturally attract links. This strategy works much better when you already have traffic, otherwise you do need to put in the work to promote your content. Again, the content has to be REALLY linkable for this to work.
As for vetting link quality, here are a few things to look out for:
1. Niche relevance. Start here and make sure the website is relevant to the niche. It goes like this: whole site relevant is better than just the page being relevant, which is better than nothing being relevant. Balance this with site authority. You wouldn’t refuse a link from BBC no matter how irrelevant to your niche!
2. Organic traffic. Sites with high organic traffic indicate that Google trusts them and ranks them suggesting that their links will help you.
3. Not a link farm. This is a spectrum ranging from clapped out link farms with content on every topic under the sun, to blogs that sell couple links on the side. You want to avoid the pure link farms and focus on the “cleaner” sites.
4. Rankings. Does the site rank for relevant keywords? It helps if it does!
Note: don’t focus too much on DA/ DR. These are third party metrics from tools that deteriorate in quality and these metrics are regularly gamed by everyone and their grandmother.
Link building nowadays is tricky, but all classic methods still work if you put a twist on them and execute them in the right way. Often it’s also a numbers game.
Hope these methods help! 🙂
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We are a service business (financial advisor), we recently hired an SEO agency for help after DIYing for 6+ years.
The SEO agency has recommended 2x/month posting, and said they see a much higher return than clients that do 1x/month.
When we started with them, they set expectations of 12-18 months for results. So stick with it, it certainly won’t be an overnight success.
For links, I’m thinking you’re focusing on local? No need to get after big names for local links.
One really successful campaign we’ve had it pitching local media (your local NBC, CBS, FOX stations), local newspapers, local blogs, etc. regularly. They are dying for content.
Outline the story for them in your pitch. These 25 year olds need 5+ stories a day. If you can give them one of the stories in a well written format on a silver platter, they’ll gladly take it.
Just keep pitching timely content. Maybe if your an HVAC company, your pitching stories now about how to get your AC in shape for warm weather.
If your an insurance broker maybe your pitching reviewing homeowners now before hurricane season.
There are years we have had 75% of our pitches get picked up, result in on air interviews and backlinks.
Also, do some backlink analysis on your top local competitors to give you ideas on where to pitch. This will give you an idea of what you need to get to in order to compete.