Yaklaşık 8 aydır SEO hizmetinde olan iş koçluğu müşterilerimizden biriyle çalışıyorum ve bir şeyler ters gidiyor…
Her ay bir veya iki blog yazısı ve bir miktar geri bağlantı, sonra tekrar bekleriz…
Aslında aydan aya neyin değişmesi gerektiğini söyleyemem…
Hiçbir şey değişmiyor mu?
Well, they’re getting scammed. This isn’t surprising because you are offering them “business coaching”, which is also probably a scam.
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Well they’re probably (hopefully) tracking analytics, managing on page keywords, tracking competitors and possibly managing your PPC as well.
They should be educating you/your client on what to expect and to demonstrate how what they’re doing is according to a proven system
SEO does take a long time but there’s also tons of people who do it wrong and actually risk a website instead of helping it
Happy to give a second opinion if it could be useful for you
I mean, that’s really not enough information to diagnose anything. There is simply so much in the form of targeting, optimization, local or national business, etc. that is going to matter a lot.
That feeling is usually a sign the retainer is activity based instead of outcome based. Posting a couple blogs and building links can be fine, but month to month you should see movement in leading indicators like indexed pages, impressions, keyword coverage, internal linking, or technical cleanup. If none of that is changing, it often means there is no clear roadmap beyond “do some SEO stuff.” From the agency side, I usually expect to see a plan that evolves as data comes in, not the same deliverables on repeat. Otherwise it is really hard to explain value or build trust with the client. What does their reporting actually show changing over time, if anything?
If you haven’t been seeing noticeable improvements in rankings and traffic then you are getting ripped off.
Compare your baseline metrics – ones the business coach should have provided to you at the beginning of the campaign – and compare them to now.
If you didn’t get baseline metrics, you’re getting ripped off.
If your baseline more or less looks the same as current data you are getting ripped off.