SEO için web sitemde bir vaka çalışması yayınlamak istiyorum ancak müşteri anonim kalmayı tercih ediyor.
Müşteri adını söylemezsem pazarlama ve SEO açısından hâlâ etkili olur mu?
Güveni veya dönüşümleri azaltacak mı?
Burada iyi performans gösteren isimsiz vaka çalışmaları yayınlayan var mı?
Yup.
Quite often – people aren’t going to rank on Page 1 *for* the clients name anyway (this is after all, an SEO forum)
What you want to rank of is the use case anyway?
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Why would you not put the name of the client in the case study?
Case studies are BOFU social proof
Its ok to publish whatever you want but not having a legitimate source for the data will not help with your EEAT consideration.