Google neden güncellenen sayfa başlığımı dizine ekledikten sonra eskisine döndürüyor?
Sayfa başlığımı “Hindistan’da IOT Donanım Üretimi” yerine “AIS 140 GPS Takip Cihazı | Govt Onaylı GPS Takip Cihazları” olarak değiştirdim.
Google yeni başlığı dizine ekledi ve birkaç gün boyunca arama sonuçlarında gösterdi, ancak daha sonra tekrar eski başlığa geri döndü. Bu sorun iki kez yaşandı.
Google bunu neden yapıyor ve dizine eklendikten sonra başlığın tekrar değişmesine ne sebep olabilir?
Google tests the CTR for different page titles and reverts to whatever it found to be the highest. Your presence in Google is subject to Google’s ToS and that includes Google creating your snippet as it sees fit.
You are welcome to block your pages from Google if you dont like how it portrays it but you can’t change their practises.
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Why is Google doing this, and what could be causing the title to change back after indexing?
Indexing doesnt change the snippet – and if the page didnt change significantly (in byte size) since the last index, google will probably ignore it – vis a vis something small like a page title change – which would be negligible in bytes added/remove from the total size.
Because it’s His Majesty Google. He’s king, it’s his territory, his rules, so he tends to do as he pleases and there’s often not much you can do about it.
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Google often rewrites titles when the new one doesn’t match page content or search intent, or when the old title has stronger CTR/history signals.
Make sure your H1, content, internal links, and schema support the new keyword — not just the title change.
Update the page content meaningfully and request reindexing in Search Console.
Once Google sees consistent relevance and better performance, it usually keeps the new title.
One more thing: if you change internal links, make sure they are helpful and use exact, relevant anchor text that matches the new page topic.
Google rewrites titles when the new one doesn’t align well with page content or when the old title has stronger CTR and historical signals. If only the title changed but content, H1, and internal links still reflect the old topic, Google may revert it.
Update the page content, headings, and internal anchors to fully support the new keyword, then request reindexing. Once relevance and performance improve, Google usually keeps the new title.
Exactly,this also happens with me with most of sites , like in photography, fashion, oil and gas industry and moving service, whenever I optimization my page titles to improve cta and user engagement, Google use it for some days but also test differen from that I changed.or either use old one.
I think Google tests the CTR for different page titles and reverts to whatever it found to be the highest.,So use accordingly