Küçük bir SEO firması işletiyorum ve manuel bağlantı oluşturma yapıyoruz.
Yakın zamanda bağlantı yoluyla ödeme yapabileceğiniz büyük bağlantı kurma şirketleri hakkında bilgi sahibi oldum (DA 50+ için 250$, DA 80+ için 450$+, vb.).
Bu büyük şirketlerin, bağlantı koymak için devasa web siteleriyle anlaşmaları mı var? Bağlantılar manuel erişimden elde edilen organik bağlantılar kadar değerli mi?
Herhangi bir görüş yararlı olacaktır, teşekkürler!
A lot of them have their own networks of links. They own sites and continue to create PBNs so they can charge for those links on their own sites.
Really good agencies have a network of publishers who they create content for, helping those sites position, while serving client backlink initiatives.
For this reason, it’s often best to choose a provider deeply ingrained in your specific vertical.
As an SEO professional that orders links from such link building partners, my understanding is the following:
Low quality link building companies have PBNs and partner sites where they can inject links into articles and publish new articles for free or very low fees, because the site quality and traffic is low. Low site quality here especially means non-native to your country, poor architecture/technical optimization, very broad/tons of topics, poor content.
Medium quality link building companies have relationships with or own higher quality and higher traffic sites, where they can publish content/inject links for medium sized fees. These sites are more focused with better content and technical optimizations, therefore getting more traffic. These companies should be doing more outreach to relevant publications, on top of having a bigger list of reliable sites to publish on.
Top tier companies are more relationship based and high-fee based, as the best links are going to be in high quality publications. These operate based on the deep industry relationships of the employees or simply paying high fees to get in good publications.
TL;DR – the higher quality the link and outreach company, the more relationship based the link building is. Anybody can pay to put a link somewhere, but high quality publications want to link to high quality content. Organic outreach yourself can be more or less effective than paying someone – probably more effective if you have decent content and people will want to link to it, but probably less effective if you are trynna reach the upper echelons and need to know someone to get a foot in the door.
There’s probably more to in than that, but that’s what I feel I’ve understood!