Ayda yaklaşık 7000 arama (başka bir deyişle çok fazla hacim) alan bir sorgunun ardından gitmek üzere optimize edilmiş bir sayfam var.
Arama konsolu bana aşağıdaki verileri gösteriyor
Date, Clicks, Impressions, Position ranking
Feb 1, 0, 30, 7.3
Jan 31, 1, 19, 7.0
Jan 30, 2, 30, 7.6
Jan 29, 6, 79, 9.0
Jan 28, 10, 118, 9.4
Jan 27, 12, 133, 9.3
Jan 26, 6, 164, 9.4
Jan 25, 7, 76, 9.4
Jan 24, 2, 42, 9.5
Jan 23, 0, 11, 9.7
28 Ocak, 27 Ocak ve 26 Ocak’ta sıralamamda ~#9,3 olduğuma ve ~130 30 Ocak, 31 Ocak ve 1 Şubat’ta ~#7 olarak bundan daha iyi bir sıralamaya girdiğimde, gösterim sayısının çok küçük bir kısmını (~25) alıyorum.
Daha yüksek sıralamaların daha yüksek gösterim anlamına geleceğini düşünürsünüz.
The amount of people searching a term isn’t static. It’s entirely possible that fewer people were searching for a specific query between two time periods.
GSC didn’t lie to you.
Search impressions are not static day to day.
January 26, 27, and 28 were a Monday, Tuesday, and Wednesday. January 30, 31, and February 1 were a Friday, Saturday, and Sunday.
There are a lot of search queries that see drastically different search queries early in the week versus the weekend.
It has to be echoed that you’re assuming that the average of those 7k should be even across all days. Besides do you think semrush etc have more accurate data?
Search console is filtering results that it can show. Privacy law. Google about it if you are not aware. Basically… It’s showing you a subset of data, very… Filtered subset. Still #1 tool.
It doesn’t lie. It lags big time.
It liken GCS more to more of a barometer, which gives you a feel for the conditions, moreso than a thermometer- which gives you a precise measurement.
Higher ranking but less people searching = less impressions
Lower ranking but more people searching = higher impressions
1. GSC is not real time data. It can take days to update.
2. GSC is sampled data, so it’s never going to be exact anyway.
3. Impressions are not static. 7000 impressions does not mean there are 233 impressions every day.
4. Average rank is, like it says, an average. It varies from user to user for a variety of reasons.
GSC is not meant to be used as an analytic platform. It’s meant to help guild you make changes based on what Google thinks about your site. The numbers you see in GSC are meant to be used for high level trend analysis. Google Analytics is where you should be looking for actual user behavior and stats.