– Bu üst düzey SEO uzmanlarına yönelik bir sorudur.
– Rakibimin nasıl bizden 5 kat daha fazla trafik aldığını, ancak her SEO ölçümünde başarısız olduğunu anlamama yardımcı olun. Niş mobilyadır.
– Onların DR’si 25. Bizimki 34.
– Sayfa içi SEO’ları tam bir karmaşa (her sayfada eksik açıklamalar, birden fazla H1, stratejik anahtar kelime araştırması yok ve sayfa altı içeriği yok). Bu arada en az 100 sayfayı stratejik anahtar kelimelerle (düşük rekabet, yüksek TP, yüksek hacim) optimize ettik.
– Yapay zeka alıntıları neredeyse yok denecek kadar az. Bizimki patlama yaşıyor.
– Blogları yok. Sayfalarının çoğunda yasal trafik oluşturan sağlam, yüksek kaliteli bir blogumuz var.
– Onların UR’si 4,8, bizim UR’miz ise 4,9.
– Onların 9,2K geri bağlantısı varken bizim yalnızca 845’imiz var. Bununla birlikte, onların geri bağlantılarının yaklaşık %90’ının DR’si 10’un altında. Bizim için geri bağlantılarımızın %45’inin DR’si 40+ olup, bu da bize onlardan DAHA FAZLA yüksek kaliteli geri bağlantı bırakıyor. (Cevap yüksek hacimli spam içerikli bağlantılar mıdır? Sanmıyorum.)
– Biz 2020’den beri buralardayız. Onlar da kesinlikle en az 2016’dan beri buralardalar.
– Onların trafik alan 365 sayfası varken, bizde sadece 224 sayfa var.
Bunu mantıklı hale getirin.
Once again demonstrating that third-party metrics have nothing to do with backlinks or search engine ranking
Most of what you are talking about are not actual “SEO metrics” or ranking signals.
* DR is not used by any search engine and tells you nothing about relevancy, link relevancy, etc.
* No site needs a blog to rank.
* You don’t need meta descriptions. In fact, in a lot of cases it is actually good practice to leave them blank. Wikipedia has been doing this for 15+ years that I know of, and they rank for everything.
* Multiple H1s really aren’t a big deal. Google can understand page structure without proper H tags.
* AI citations have nothing to do with ranking better in search engines.
* The number of links you have doesn’t matter, and DR has nothing to do with link quality, or strength for that matter (although than can be a slight correlation if the links are on the home page).
* Also, on this note, you don’t really know how many links they have. No tool out there finds them all.
Blogs don’t matter for a furniture site. Like at all.
I would say overall you aren’t actually analyzing anything that could possibly matter here, is this competitor actually doing well? Is this a local business? Neither of you have DRs even close to being competitive on a national level (Wayfair: 86 DR), so I suspect it’s either local or very niche.
Missing meta descriptions matter very little, Google can just generate them.
Multiple H1s don’t matter much at all, this is allowed and has been for many, many years.
Bottom of page content on ecom also does not matter much and hasn’t for 10+ years
They’ve been around for a lot longer than you, but what have you been doing SEO-wise over the past 5+ years that you still only have a DR of 34?
Most of your competitor’s traffic likely comes from channels that SEO tools cannot measure accurately. A furniture brand active since 2016 has probably accumulated significant branded search volume and direct traffic over the years. Tools like Ahrefs and SEMrush estimate organic keyword traffic but fail to capture branded searches and direct visits properly.
The page count difference is critical. Your competitor has 365 pages receiving traffic while you have only 224 pages. In the furniture niche, every category page, product variation, and filter combination can rank for separate long tail keywords. This 141 page gap represents ranking potential for hundreds of different search queries.
DR and on page SEO metrics are not factors that Google directly uses. John Mueller has explicitly stated multiple times that Google does not use domain authority. Your competitor has likely built topical authority over the years and become a trusted source for furniture in Google’s eyes. While your blog content is valuable, your competitor appears to have already earned this authority through their product pages alone.
The six year domain age gap has indirect effects as well. Your competitor has long passed the sandbox period, built resilience against algorithm updates, and established themselves in potential customers’ minds. If they have offline stores or strong social media presence, that traffic will not appear in SEO metrics at all.
To answer your question honestly: everything.
You’re putting too much weight on SEO tool metrics. In reality, they mean very little, especially DR. Based on your description, the other site is simply more authoritative. Meanwhile, what you’ve implemented on your end is just a checklist of ‘good-to-haves,’ which isn’t enough to move the needle.
It’s as simple as that.
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Backlinks are still the main factor to rank
The real answer is that they got more relevant (powerful) backlinks + visitors like their site more than yours.