Merhaba – Biz küçük bir işletmeyiz ve 2 yıldan fazla bir süredir bir şirkete SEO için çok az geri dönüşle veya hiç geri dönüş olmadan ödeme yapıyoruz.
SEO hakkında hiçbir fikrim olmadığı için benim için kesinlikle hiçbir şey ifade etmeyen aylık bir rapor alıyoruz. Bize neredeyse hiç e-posta talebi gelmediğini söylediğimde, bu Ocak ayında 2 e-posta aldığımız söylendi. Sadece 1 taneye sahip olduğumu hatırlıyorum ve bu, SEO için her ay ödediğimizin yarısını bile karşılamaz.
Web sitemizi olması gerektiği yere taşıyacak kişiyi/şirketi nasıl seçerim? Hangi soruları sormalıyım?
Birden fazla alanı kapsıyoruz, bu bir sorun olabilir mi?
Umarım mantıklı konuşmuşumdur. Herhangi bir düşünce takdir edilmektedir. Teşekkürler!
1. set up an expectation
2. Determine your budget
3. decide your ROI goal
4. Ask for a meeting
5. understand if they want to align with your ROI goal
6. Hire/DO NOT hire.
SEO companies that send out these monthly reports without actually explaining anything to the client drive me crazy.
When bringing in an SEO agency or expert ask them these things.
1. What are our competitors doing to rank, and how can we outrank them?
2. What’s your experience in my niche, and how confident are you in helping us drive qualified leads with SEO?
3. Do you have a specific strategy to target our multiple locations and areas? What is this strategy and why are you confident it’ll work?
4. Can I speak with referrals from any clients within my niche?
Try to speak with them via a video call and find out how fluent they are in SEO, not just sales. Ask them about your current performance and why it’s not meeting the required standards, and what they intend to do to resolve it. Then ask for a clear SEO roadmap from day 1 of how they plan to overtake your biggest competitors.
The best companies have these processes locked and ready to go, and then the best SEO professionals know the different niches and the strategies that work within them.
Always happy to answer questions.
Totally get the frustration, and you’re definitely not crazy here.
If you’ve been paying for SEO for two years and all you’ve got to show for it is a mystery report and 1–2 enquiries a month, something’s off.
A few good questions to ask (and things to look for):
* Can they explain what’s happening in plain English, not just graphs and jargon?
* How are leads actually being tracked (forms, calls, emails, smoke signals)?
* What’s the strategy behind the work, not just the to-do list?
* Which pages and keywords are supposed to bring in real humans, not just traffic?
Bottom line: a good SEO partner should make you feel informed, not in the dark, and should be able to tie their work back to actual enquiries and revenue, not just “trust us, the numbers look good.”
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how much were you spending?