Son 12 ayda sürekli düşen rakamlar nedeniyle SEO ajansımızı bırakmak zorunda kaldık. Bir yıl önce, GEO uzaktan bile aklımızda değildi ve şimdi öyle görünüyor ki, organik trafiğin neredeyse durduğu yerde birçok iş arkadaşım da benimle aynı fikirde.
Yeni bir ajans arayışımın üzerinden bir yıldan fazla zaman geçti ve doğrudan, GEO’nun heyecan verici (ve yorucu) dünyasını gerçekten tam olarak anlayan var mı diye sormak istedim. Bundan bahseden bir sürü ajans sitesi buldum ama moda sözcüklerden korkuyorum.
Herhangi bir anlayış için teşekkürler! Çok takdir edildi.
Yeah… anyone who is winning at SEO.
We don’t even know yet how to properly track LLM visibility…
I would love to learn more about the situation. What was driving the loss of traffic? Was there an equal loss in leads / sales? What drove you to the conclusion that you might need GEO (a lot of industries don’t)?
Anyone on here who says it’s the same thing is not paying attention or actually asking Gemini or ChatGPT search queries and then seeing where they get their info.
It compiles everything including social media. YouTube content, review sites and your own content.
The first question I’d ask is what effect had the drop in organic traffic had on your revenue?
I’ve had some success with it. Honestly, most of the SEO best-practices that have been around for years are still great for GEO. I’m curious about what your agency was doing that caused traffic to fall.
GEO content works the same way as SEO.
Only thing different to thing about is the product listings coming up. Could be mistaken, but think ChatGPT uses Bing for product listings. I’d expect this to become even more prominent with ads coming.
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Yep just got a good case study back, doubled appearances. It requires some specific expansion on existing SEO tactics, content tweaks, sometimes just basic SEO best practices. But we’ve got it cranking now at our agency.
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There seems to be a misunderstanding that the widespread loss in SEO traffic has been replaced by mostly ChatGPT traffic. Sometimes, there’s misinformation to support this, such as when the Zapier CMO claims some absurd percentage of their traffic is from LLMs now (which is a tacit acknowledgment that they fell off big time in organic).
For most sites with decent volume, LLM traffic is going to be 1-10% of SEO. It’s worth considering if you can improve, but it’s not a replacement. Anyone who claims it will replace your SEO volume today is lying to you or misinformed.
Winning? sort of.
On an individual level our agency converted two leads from GEO last month. We rank in LLMs for “(b2b niche) marketing agency” which was the intentional result of a long term GEO campaign we ran – lots of guest posting and offsite authority building.
For clients we are doing similar but it’s a lot less straightforward to plan and monitor. Have yet to see a good LLM visibility monitoring tool and building one internally is taking more than I hoped.
I wouldn’t call it GEO, it’s just SEO, but we’re on a winning path for sure. We’re creating content slightly differently, in many cases dramatically better thanks to AI, and also automating so many processes that our time is being freed up to do more important work, and work that was simply left of the back burner because we could never get to it before.
SEO still largely impacts GEO, and many of the activities that you should focus on are the same (e.g., create great content, keyword strategy, improving domain authority, increasing backlinks/brand mentions, etc.).
That said, you should be tracking both. I would suggest creating a dashboard where you can monitor both traffic from Google and AI search, separately AND combined. Google traffic may decline as more people use AI search as their go-to, but is combined traffic going up and to the right?
Outside of that, traffic isn’t really the most important thing. The most important thing is… is that traffic is actually qualified and leading to inbound conversions?
You need to prioritize showing up for searches that actually lead to inbound conversions (sales, signups, demo requests, whatever that metric is for you). Traffic is still good if it’s attracting your target audience (good for creating brand awareness), but I would prioritize searches that lead to a more immediate impact, then expand from there.
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Just focus on SEO. Its the same thing lol.
‘plummeting numbers’ – what numbers exactly were plummeting?
Seems like SEO backlinking is GEO?
Winning at GEO requires a strategic approach to targeting and content optimization, focusing on geographic-specific interests and trends to maximize engagement and conversions. By analyzing regional data and tailoring your campaigns to local preferences, you can significantly improve your chances of success. For publishers looking to reach a dedicated audience with in-depth content, consider leveraging platforms like 2k or Nothing, where long-form articles attract readers who are deeply engaged and eager for substantial material.
While GEO is just some fad acronym used mostly by “smoke sellers”, it has some differences and the gap is getting bigger every day. But even then, not enough to consider them as two separate entities.
I mean: **if your website plummeted at pure SEO, chances of recouping with GEO are close to none.**
Besides, even if you have a great performance in AI mentions, it wouldn’t cover the lost SE traffic (perhaps with the exception of scientific research and papers, the only niche I know where AI mentions can be quite similar to organic traffic).
I started GEO 3 years ago, I was ridiculed by SEOs. Now they are all working on it. The only guy who “got it” was SEO Terry Samuels, he let me do some experiments disambiguating his name from NFL player of same name in AI search. Everyone else was acting like it would never matter. SEOs are so high friction when it comes to new ways of doing things, your mechanic doesn’t argue with his supplier for a year when the new type of brakes come out — he just gets on with it. We are the only sector that needs to argue for a year first. 😂
Lots of wins but all based just on general SEO. I’ve never done “GEO without SEO”. All my GEO wins are derived from actioning SEO concepts.