Neden bazı siteler çok düşük DA ile iyi sıralamalarda yer alıyor?
Ocak 21, 2026
Neden bazı siteler çok düşük DA ile iyi sıralamalarda yer alıyor?
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Hey u/[ethanwilliamsusa](https://www.reddit.com/user/ethanwilliamsusa/)
Simple: Relevance : Authority.
If a big site is ranking for say “bmw” and its targeting “bmw” as the document name – thats a root keyword and high DA sites can rank for that phrase + all the long tail associated phrases – especially anything in the content and Hx tags. Like “BMW” + Lights, cars, models, etc
However – specialist sites develop topical authority for longer phrases like “bmw brakes” or “bmw tires” – and then by creating specific pages – using serial or part numbers – they increase their relevancy.
Google is on the hunt for “the most relevant” content. Not the best. Not the most accurate. The most relevant.
So authority + relevance = rank position. In PPC, the equation is: Ad Position = QS X $Bid
Hope this helps!