Son zamanlarda LLM SEO / GEO / LLMO hakkında daha fazla konuşulduğunu görüyoruz.
Google AI Genel Bakışları, ChatGPT yanıtları, Şaşkınlık — hepsi içeriği geleneksel tıklamalar olmadan çekiyor.
Klasik SEO (sıralama → tıklama → trafik) yavaş yavaş bozuluyor gibi görünüyor.
Bunu gerçekten test eden insanlar için sorular:
Yüksek Lisans için içerik yazma şeklinizi değiştiriyor musunuz?
Bahsetmeler/marka görünürlüğü artık sıralamalardan daha mı önemli?
Şema + net yanıtlar yapay zekanın içeriğinizi seçmesine yardımcı oluyor mu?
Yapay zeka araçlarından trafiği veya potansiyel müşterileri takip eden var mı?
Guruyu aramamak için yalnızca gerçek deneyler ve sonuçlar gerekir.
Start testing. There is no one definitief strategy that always works. Brand mentions (with the right context) can really help. They can even be a pain if a brand has shifted focus after ten years because based on the training data LLMs still associate the brand with different services or products.
Try out different content types and structures. But do keep monitoring with a broader perspective. I had 3 clients where we saw more LLM based referral traffic but normal SEO results dropped considerably. And for most websites that is still the biggest chunk (no pun intended) of traffic.
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We have set up LLM tracking and audits. The 2 key metrics we’re looking at is brand mentions and website citations (also kinda looking at referral traffic but not hugely), so its more a visibility thing.
Our websites are flying with citations for authoritative content – we havent done anything special in how we’ve created the content, just focused on what has always worked for SEO – good content that adds value
Brand mentions we’re seeing lag a bit and that’s mostly cause they originate from 3rd party sites more and we haven’t been doing digital PR for our clients (they have separate agencies for that).
Would definitely say the currency is shifting to visibility in results, as opposed to traffic. Where we are measuring traffic it is about engaged’ high quality traffic, rather than pure numbers