Merhaba
3 web uygulamasının yaratıcısıyım ve tabii ki organik trafiğe sahip olmakta zorlanıyorum, bu yüzden bana yardımcı olması için uzman birini işe almak istiyorum. Ancak şunu merak etmeden duramıyorum: Eğer birisi gerçekten SEO konusunda uçtan uca uzmanlaştıysa, onu satmak genellikle en iyi iş modeli değildir.
Bir şey mi kaçırıyorum?
It’s a fair question, and one that many people have asked and many others have answered.
In my particular case, years ago I did exactly that, and yes, I made a lot of money. But I also got bored very quickly. I don’t have a strong commercial drive, I’m quite nerdy, not much of a people person, and I ended up doing a lot of work on both the business and SEO sides. I tried hiring people to handle the commercial part, but I still got bored and eventually let it die.
That said, I know a lot of marketing and SEO people who did this and still do.
Nowadays, aside from my lack of interest in selling some miraculous CBT, magic device, or amazing app, I actually make more money doing what I enjoy than I ever would selling any of those things. (hence why you’d never see me selling anything at all)
It’s more time consuming & expensive for me to rank for my money keywords than acquiring clients through other channels.
You would be surprised how many “seo experts” aren’t business savvy. They just know the trade to help websites and can’t think of creating a business model or even find something to sell in my opinion.
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For a long time we ran our own ecommerce stores and ran advertising on our own blogs. All did well because of our SEO.
Eventually sourcing products and servicing consumers become more work than we wanted. At that point we were already a full service agency and found that doing SEO for our own services and for clients was a more desirable way forward.
I’ve created dozens of online businesses using SEO as the main marketing channel and none of them were majorly successful. Some of them only slightly successful. I did sell/exit out of one of those businesses for 6 figs. But my most successful business to date with regards to MRR is my SEO agency.
How do you know they aren’t?
SEO doesn’t create demand, it captures intent.
Most SEOs sell expertise because building + monetizing is their niche – most miss the audience/product intent part of it.
-> Intent still decides who wins – know your product, understand the audience it best serves + sprinkle some SEO in, and you’ll start cooking up results before you know it 🔥
Why dont mechanics build cars?
Why dont teachers start schools?
Why dont Product marketing managers build products
——
What if you’re earning $250k a year as an SEO – most online websites dont make that much money.
Why do you think this?
Do what you’re good at – finding niches, running shitty little businesses to make money off them is not the most efficient use of a true SEO expert’s time. There’s all kinds of low-value stuff you have to do to build these businesses up, few people are good at all that and SEO.
I’ll just work with people who are already good at running businesses and make plenty of money.
Because making sites that generate money is mainly a myth.