Yoksa başlangıçta PPC’ye odaklanmak daha mı iyi olur?
Ocak 9, 2026
Sağlıkla ilgili ürünler için 2026’da blog yazmaya hâlâ değer mi?
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Ocak 9, 2026
Yes blogging and creating content is still worth it in 2026. That’s how you build credibility and authority around certain topics and topic clusters.
We’re in health insurance and AIO vaporized our traffic for informational searches. We’re seeing almost 100% AIO for these searches (no joke). We’re doing ok for commercial and transactional keywords. I agree that authority is important and appearing in AIO for branding purposes, just be prepared for rock bottom CTR for your blogs. I recommend attacking mid and bottom funnel search. PPC is also effective for us. Good luck!
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