Herkese merhaba,
Başarısız bir web sitesi yeniden başlatılmasının ardından 301’in sonlarındaki yönlendirmelerle ilgili gerçek dünya deneyimleri arıyorum.
Arka plan:
Site 10+ yaşındaydı ve çok güçlü bir organik trafiğe sahipti.
Yaklaşık 11-12 ay önce çok kötü bir şekilde yeniden piyasaya sürüldü:
- eski URL’ler basitçe kaldırıldı
- 301 yönlendirmesi yok
- yeni URL yapısı
- birkaç güçlü geri bağlantı hala 404’lere işaret ediyor
Sonuç: Organik trafik neredeyse tamamen çöktü ve bir daha asla toparlanamadı.
Şimdi eski URL’lerden en alakalı yeni URL’lere doğru düzgün bir 1:1 301 eşleme yapmayı düşünüyoruz.
Sorularım:
- Burada neredeyse bir yıl sonra 301’leri ekleyerek trafiği başarıyla kurtaran var mı?
- Google bu süreden sonra hâlâ gözle görülür sinyaller iletmeye devam etti mi, yoksa etki minimum düzeyde miydi?
Tamamen iyileşmeyeceğini biliyorum, ancak anlamlı bir kısmi iyileşmenin hala gerçekçi olup olmadığını veya yaklaşık 12 ay sonra pencerenin temelde kapanıp kapanmadığını anlamaya çalışıyorum.
Teşekkürler
We have seen modest recovery by implementing very belated redirects. The oldest example I had was about 2 years past due, and we still saw some lift within 60 days of the redirect to URLs. Not a formal case study.
We have seen better outcomes by reaching out to inbound link hosts and asking them to update the URL directly. We usually present it as a friendly ‘you have a bad link on our site and we’ve changed the URL’….
* Has anyone here successfully recovered traffic by adding 301s almost a year later?
define successfully. if you mean ALL of your traffic, I doubt it’s even possible nowadays with AI taking a big bite. But yes, you can recover a lot of traffic, that’s the whole idea of 301
* Did Google still pass noticeable signals after that time, or was the effect minimal?
It depends. Your previous pages were more than just content to Google: they were an equation involving technical aspects and, most importantly, authority. If the links and mentions those pages earned still exist, then yes, you’ll recover a significant portion of your authority. Again, as in the previous answer, not all of it, but a good part. However, if most of those links have ‘gone down the drain,’ the effect will be negligible. That said, your original pages also inherited authority simply by being part of your domain (internal links, etc.), so restoring them will always be better than nothing
Damn! ive had migrations where the redirects took 3 days and i was stressing out over how long that was ! But Do it, yeah redirect.
i’ve seen this, it can maybe maybe help a tiny bit depending on how many backlinks there are. Most of the keyword rankings or traffic, i’m assuming that’s all long dead and gone by now.
& I would expect little to no recovery at this point, just to not over promise and underdeliver any of your expectations of this. But as a marketer trying to rectify the situation, i think it’s only right to redirect this and bury it.
Maybe hold a postmortem with the devs, about what went wrong and how we need to redirect things we turn off, yada yada yada, if applicable