Bugünlerde müşteriler için SEO Denetimleri için herkes hangi platformu kullanıyor?
Screaming Frog’u kullanmaya devam edecektim ama yeni bir rapor/denetim yapısı oluşturuyorum, bu yüzden diğer platformları keşfetmeyi düşündüm. SEMRush aradığım şey için biraz pahalı.
Lütfen yeni AI platformunuzda DM atmayın, açık bir tartışma yapmak istiyoruz.
What kind of audit?
* Are you a content writer?
* Tech SEO?
* “on-page” SEO
* Brand SEO
* Or a full stack SEO?
# Full Stack SEO Audits are Deep and complex
Full Stack SEO requires a full understanding of what the site should be ranking for – because you need a SERP report. You cannot evaluate a site not knowing where the gaps are
A full stack SEO audit probably requires a month and a x-team understanding of where the company IS and where it needs to BE
# Tech SEO/Publishing Audits
Tech SEO audits are easy and you can do one with Bing
These just tell you if pages are broken and need to be fixed. The audit/auditor doesnt understand if the pages are vital or not.
The problem with automated audits is the reliance on subjective, sometimes “whimsical” auditing controls – like “Page Title Length”
Linear or on-dimensional thinking people think that you *must* have a page title of x length because of the misplaced primacy of ranking.
e.g. you cannot improve CTR until you are visiblity – thats just a logical fact.
So, following SEO primacy, having the right Page Title to rank first makes sequential sense. And as Google doesnt
1) Have any length for any meta or page title or description
2) Often rewrites the snippet anyway and regardless
Only amateurs and branded marketers typically care and at the expense of SEO.
We use a custom one made on Python, but we’d use Screaming Frog otherwise, no doubt at all.
The problem with all (absolutely all, no exception) *off the shelf* tools is that they are limited, some more than others.
All of them (again, no exception) may detect problems, but they cannot locate the actual issue. They function more like shallow diagnostic tools for you to fix things, but they do not tell you how to fix them or what specifically needs to be fixed. I am speaking of important problems, of course.
But even at a surface level, it is not rare for these tools to report 404s for pages that actually exist, or redirects that are not supposed to exist, or redirects that are supposed to exist yet they don’t work . So, as users, we know there is a problem, but these tools cannot identify it. That’s why we built our internal tool for our own purposes, but again, otherwise we’d use Screaming Frog, it’s teh best at what it does.
I’m just curious what sort of data would you put in that Audit report? Generally curious.
I have a service side rendering platform, and we do offer several different audits and reports. I’m not trying to promote, just curious on the general “what should be in a SEO Audit Report” question 🙂
Like what are the top 10 data points you would just expect to be there?
Good luck!
You just can’t beat the versatility of Screaming Frog for anything available. Plug that data into whatever front end report system you have and make use of it’s connections.