Bir site işletiyorum ve Faydalı İçerik Güncellemesinden (HCU) önce site ayda 5.000 doların üzerinde kazanç sağlıyordu ve organik trafik her ay istikrarlı bir şekilde artıyordu. Google Faydalı İçerik Güncellemesini sunduğundan beri site organik trafiğinin neredeyse %95’ini kaybetti ve neredeyse bir gecede çöktü. O zamandan beri site her Temel Güncellemede trafik kaybetmeye devam etti.
Sorunları düzeltmeye ve içeriği geliştirmeye ne kadar çok çalışırsam, Google siteye o kadar zarar veriyor gibi görünüyor.
İçerik yazmak için günde 15 saat masa başında çalışmak son derece zordur. Google, AI Genel Bakışları için içeriği çıkarır ve ardından orijinal kaynak web sitesini bastırır.
Küçük bir yayıncıysanız Google’dan trafik almayı unutun. Google’ın küçük sitelere yönelik hiçbir etik veya adil kuralı yoktur. Bağımsız yayıncılar için eşit şartlar mevcut değildir. Google, özel ortaklıklara sahip olduğu siteleri önceliklendirir ve sıralar.
I just had a look at your website and it is literally *the definition* of a spammy SEO blog. That ship has sailed years ago. There is no more money pumping out useless content to game Google’s search index. You are a “publisher” of content nobody actually wants, hence Google not showing you in search results. Time to move on to something else my friend.
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I won’t comment on your actual site – the general trend is that sites that merely repeat or riff off other sites are rapidly losing value to clean authoritative sites as search shifts to AI summaries. There has been a period of time where ordinary people without deep expertise could easily gain page views by writing interesting material and summaries and then playing SEO games to get on the SERP pages and monetise those clicks.
But the people who found those sites were not looking for that, they wanted info., and in recent years the tendency for the SERP to be dominated by Hyper-SEO-optimised sites aiming for clicks has been part of what has made search less and less appealing. It was only a matter of time before those chickens would come home to roost.
You mention that google is down-grading smaller sites in favour of the larger, bigger players. But another way of looking at it is that google is trying to provide people with reliable search results as close to the source as possible. Writing a blog post will in most cases not add any value to the info that can be found on more established and reliable sources.
Again without regard to your site (I have no idea about that), many SEO questions here are from people who had sites that managed to place themselves between the user and the answers by creating blogs and “content” and then monetising that. There’s no reason to believe that that could be successful in the long term. Being able to get in-between the users and the actual data without adding real value has little to no value to anyone. And the explosion of sites with hot-take opinions, facile reviews and derivative listicles has reduced everyone’s trust in the answers they are getting – and again supports the notion that that era is coming to an end.
JMTCW FWIW.