Herkese merhaba,
Bir SEO ajansıyla çalışıyorum ve yalnızca doğru şeyleri sorduğumdan ve yalnızca güzel görünen raporlar değil, gerçekten yararlı bilgiler de aldığımdan emin olmak istiyorum.
Şu anda çoğunlukla sıralamaları ve trafik numaralarını gönderiyorlar, ancak sanki benim göremediğim daha çok şey oluyormuş gibi geliyor.
Neler var? mutlaka sorulması gereken sorular Genellikle SEO ekibinize sorar mısınız?
Ve ne her zaman aylık bir SEO raporunda yer almalıdır?
Ben de merak ediyorum standart SEO rapor şablonu bu aslında izlenebilir ve raporlanabilir uzun vadeli.
Çılgınca ayrıntılı bir şey değil, ancak önemli hiçbir şeyin atlanmayacağı veya “rapor edilmeyeceği” kadar ayrıntılı.
Merak ettiğim başlıca şeyler:
- sıralamalar neden yukarı veya aşağı gidiyor?
- SEO’nun yalnızca trafiği değil, gerçek potansiyel müşterileri veya satışları da artırıp artırmadığını nasıl anlayabilirsiniz?
- Teknik SEO ve içerik çalışmalarının nasıl takip edildiği
- yerel SEO nasıl ölçülür (varsa)
Ajanslarla çalıştıysanız veya SEO’yu şirket içinde yaptıysanız, neyi daha önce sormuş olmayı dilerdiniz?
Gerçek dünyadaki her türlü tavsiyeyi takdir edin.
You and the agency need have a shared KPI, key performance indicator. It sounds like you don’t have one now. Good KPIs for SEO can be ecommerce sales or sales leads received. These are measurable numbers that align the agency with your actual expected outcomes. You probably don’t want more SEO, you want the results that you expect from it. That should be your KPI.
I got below report from friend of mine
What is your advice?
The following questions must be answered clearly and with supporting data as part of the monthly SEO report. Vague or generic answers are not acceptable. All responses should reference specific URLs, metrics, or actions where applicable.
1. This month, which exact pages drove the increase or decrease in organic traffic, and why? (Please reference specific URLs and metrics.)
2. How many new pieces of content (blogs or pages) were published this month, and how much organic traffic did each one generate?
3. Out of our total target keywords, how many are currently indexed and ranking in Google?
4. Which keywords are currently ranking between positions 4–15, and what is the specific plan to push them into the top 3 results?
5. How many backlinks were acquired this month, and how many of them were paid versus organic (earned) links?
6. What specific technical SEO issues were fixed this month, and which technical issues are still pending or unresolved?
7. What was the biggest SEO risk, limitation, or challenge this month, and how did you mitigate it?
8. How much total time was spent on SEO this month, broken down by task (content, technical SEO, link building, analysis, reporting)?
9. If we stopped SEO efforts today, which gains would we likely lose first, and why?
10. What did NOT work this month, and what are you changing next month as a result?
A/B report, if there is a drop, you should ask them why
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From a billing perspective, you should have work shown and tracked. For example, x hours on content, x hours on technical tweaks and what those tweaks were, and so on. Bonus points if you can log in anywhere and check that the work was done (e.g. WordPress to see page history.)
Everyone else will tell you what other metrics the reports should contain, but as the client this is also what you want to see.
Any agency worth their salt will agree and go through all of this with you – if you need to ask Reddit then you’re working with the wrong agency.