Deneyimlerinize göre, teknoloji ürünleriyle ilgili toplu makaleler yazmanın SEO odaklı makalelere kıyasla avantajları nelerdir?
Toplu makaleler ile şirketlerin SEO optimizasyonuna fazla önem vermeden neredeyse her gün bunları yazdıklarını gördüm ve bazı şirketler ayda yalnızca 8 makale yazıyor, ancak oldukça optimize edilmiş.
Her ikisinin de artıları ve eksileri nelerdir? Küçük şirketler için mi, yoksa nispeten yeni şirketler için mi daha iyi? Şirketler neden Toplu makale yazıyor ve bunlar nasıl faydalı oluyor?
Bu konuda biraz yeniyim, o kadar az kafam karıştı ki.
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Bulk articles help with consistency and brand presence but often don’t rank.
SEO-focused articles are fewer but bring faster traffic and better ROI.
For small or new companies, SEO-focused content is usually better. Bulk content works best once a site already has authority.
If you have readership, then pushing out frequent articles can help incentivise people to return.
I think doing a mixture of both can be great, in which you write lots of articles just focusing on intreasting topics and then mix in some keyword researched SEO optimised articles.
From the big pool of articles, you can then look to archive poorly performing content, or SEO optimise ones after reviewing the query data in Google Search Console.
If you are a new company, I would just try to push out a bunch of content around the key topics of your niche and then review in a few months time and refine.
I wouldn’t sacrafice on quality however!