SEO’da yeniyim ve anladığım kadarıyla asıl hedefim bağlantı kurmak olmalı. Ama nasıl olduğunu anlamıyorum.. Faaliyetlerimde yer alan web siteleriyle bağlantı alışverişi yapmak için iletişime geçmem gerekiyor mu? Neden aynı fikirde olsunlar ki? (Otoritem zayıf olduğundan) Backlink değişimi için ücret ödemem gerekiyor mu? Çalışıyor mu?
Zayıf ingilizcem için özür dilerim, umarım sorularımı anlarsınız.

Yeah… it’s a rough life, wishing you all the best!
Jokes aside, the good practice book asks us to exchange them links with other relevant websites, closer to your nice and things you’re doing. But we all know that money talks, and links are being sold by the second. If you wanna grow, and I mean business wise, it will be important someday to sell links yourself, yes.
What I can tell that DOESNT work is spamming people on LinkedIn or email, cause every single day that happens, and it sucks. Go to events, participate in online groups on Facebook or even here, build some name for yourself (even through content creation), and do some partnerships. It will take a while, but will work out!
No you can exchange, check some FB communities as well for guest post n link exchange
There are 2 philosophies regarding building backlinks. One is white-hat, the other is black-hat.
Both are correct in their own way and neither one is wrong.
You can start by trying white-hat SEO, but due to it being grindy in nature, people also opt-for blackhat SEO.
You can try blackhat too but can’t guarantee, if all the links you get from people will be good. Try to figure out, what spam linkbulding is and avoid those people, who operate in a similar fashion.
You don’t have to pay for backlinks; focus first on earning them.
Start by creating useful content others want to reference. Reach out to local partners, industry blogs, or suppliers and offer to write a guest post or share insights.
Don’t buy links or join shady link exchanges; Google can penalize your site for that.
It’s slow at first, but one good link from a relevant site is better than buying dozens of spammy ones.