GA4’te trafikte düşüş gören ve 12/10 Çarşamba tarihinden itibaren arayan, ancak Google arama konsolu tıklamalarıyla eşleşmeyen başka biri var mı? GA4’teki tüm kanallarımızda oldukça ciddi bir trafik düşüşü görüyoruz, ancak bu durum organik açıdan konsolla hiç eşleşmiyor ve SERP performansı da iyi görünüyor.
GA4 / Looker’ın trafiğinde ciddi bir düşüş var ama GSC iyi durumda mı?
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**We’ll** need more details, but GSC only measures Google Organic traffic; hence, the numbers will be completely different when compared to GA4. Looker is just a visualizer and doesn’t have data of its own.
You’re likely describing a disruption in on-site tracking. But so far, you validated the drop is NOT coming from organic search.
That’s a great first step! Now, identify what pages are seeing the greatest (alleged) traffic drop off, and look by channel (build filter probably the best way to do this) to see what falls off and when — and try to sort out why.
If all the traffic of xyz channels stop on abc day — well then you can be pretty certain it’s a tracking issue.
Could be as simple as somebody breaking the tracking script, or removing subfolders from tracking.