Tekliflerin çoğu aynı olduğunda, doğru seo şirketinde bu kararları nasıl vereceğimden gerçekten pek emin değilim. Yaklaşık 6 aydır eBrandz ile çalışmayı denedik ve bir miktar büyüme gördük, ancak onlarla başa baş gidiyoruz ve bu en temiz iş değil.
Her biri farklı açılara sahip 3 siteye sahip bir teknoloji şirketiyiz.
Ana sitemiz – çevrimdışı, kablosuz erişim kontrolü. Herhangi bir konumu (kapılar, çitler, geçitler, anahtarlar (bugün üzerinde kilit olan herhangi bir şey) güvence altına alabilir ve bunu güç veya kablo bağlantısı gerektirmeyen kilidimizle değiştirebiliriz ve artık kart okuyucu sistemi gibi erişim kontrolüne sahipsiniz, ancak 10’da biri fiyata. Bu, toplu taşıma otoritelerinin, parkların, kapı anahtarlarının, enerjinin, okulların, hayvanat bahçelerinin, havaalanlarının ve otellerin güvenliğinin sağlanmasına kadar uzanabilir. Kelimenin tam anlamıyla her sektördeyiz.
İkinci site – Bu site eBrandz ile daha iyi iş çıkardı. İlk sitemizin açılış sayfasına daha yakın, ancak hastaneler, acil servis vb. müşteriler için. Bu çevrimdışı sistemle narkotiklerin güvenliğini sağlayabiliyoruz. Harika çünkü kasaları kilitlemek için hiçbir kabloya veya güce gerek yok. İlaç şirketleri, hastaneler, laboratuvarlar, acil servis/itfaiye ve psikiyatri enstitüleriyle çalışıyoruz.
Üçüncü site- En büyük zorluk. Tamamen yeni bir ürün serisini piyasaya sürdük ve bu, acil durum iletişim sistemleriyle ilgili ancak asansörlere yönelik. ASME 17.1 kodu var ve asansörde ekran bulunması gerekiyor. Ara tuşuna bastığınızda evet/hayır tuşlarıyla sözlü veya yazılı olarak iletişim kurma seçeneğiniz vardır. Bu konuşma ve metin telefonunu biz sağlıyoruz. Sektörde birden fazla var ama güvenliğe değer verdiğimiz için odak noktamız hükümet. Şirket içi barındırılan çözümler sağlamada lideriz. Projeler için devlet ihale sitelerinden birine girmek için bu siteye yatırım yapmanın faydalı olabileceğini düşünüyorum. Transit yetkilileri, üniversiteler, havaalanları ve hükümet binaları ile çalışıyoruz. Uyumluluğu karşılaması gereken ancak bulutu kullanamayan her şirket çözümümüzü isteyecektir. Genellikle danışmanlarla ve mimarlarla konuşuyoruz. Bazen kurulumcular. Gerçekten değişiklik gösteriyor.
Sonuçta amacımız her iki ürün grubu için de demolar elde etmektir.
2026 için yaklaşık 15 bin tahsisat ayırdım, ancak daha fazla veya daha az hareket alanı için bunu ayarlayabilirim.
Yardımcı olabilecek başka ilgili bilgi varsa lütfen bana bildirin
$15K/year = $1250/mo is a bit of a stretch for SEO for 3 websites. I’d look at the track record of the companies you are looking into.
Think the budget is a bit low to be honest, but I read through the specs and it does seem doable from a technical standpoint. You’re covering three totally different buyer journeys, which means your SEO needs to act like three mini-ecosystems feeding into a single authority hub. I’ve worked on SEO in compliance-heavy niches before, so I speak from a bit of experience (not in access control but adjacent) when I say I’d make the main site the hub and driver of your SEO. A typical SEO strategy might include the following, which you then build on with a tailored framework as new opportunities arise:
* Build industry-specific pillar pages: Transit Access Control, Airport Gate Security, Parks & Rec Locking Systems, etc
* Each pillar gets a hub page + supporting use-case pages tied to problems/security requirements
* Own the “offline, zero-power access control” keyword cluster which I can basically guarantee no one dominates this yet
* Publish technical explainers: encrypted offline credentialing, gate switch security, retrofitting without wiring
* Build a comparison library: offline vs. wired card readers, offline vs. keypad systems
* Add case studies with clear before/after outcomes (Google loves this in hardware niches)
* Use Product + FAQ + TechDoc schema so your specs can actually show up in search
Multiple things here.
1. You can attract shitty companies who just drop ai slop on your website.
So, first, check their clients. See what kind of content they have produced for them.
2. Drop their client’s website in some free seo tool to check their traffic…if it’s going up or not…
3. Check their case studies and reach out to them and ask them what their views are.
4. Pray.
I mean, most SEO companies who are great at their work hire great talent. And great talent comes costly.
Which means they will charge heavy. (That does NOT mean more fees = good seo… NO)
What I want to say is, check their track record. In detail. Do your own analysis.
PS. The budget is good to hire someone on contract basis who can get things done. Tbh, if that person is good, then there aee chances that it can do better than the agency you end up hiring.
I appreciate your transparency with the budget. However, that’s about $1250/month for 3 websites. That is a very low amount and doesn’t leave room for link building which is what will move the needle in most cases.
The tricky thing with SEO in your case is you are selling pretty niche, compliance-driven stuff to very specific roles across totally different verticals, so generic keyword work will only get you so far. For products like yours, what usually moves the needle is identifying the right decision makers for each segment (security directors, facilities, compliance, consultants, architects, etc.) and reaching out to them directly with very specific problems you solve, tied to whatever standard or code they care about. For example, one campaign just for ASME 17.1 use cases, another only for narcotics control in hospitals, another for physical security in transit or energy, each with language that mirrors what they write in RFPs or specs. That kind of targeted outbound is also how you can get onto more government or enterprise bid lists, instead of waiting for them to find you.
I’ve posted this in this sub before, so I’ll just copy pasta then add some comments.
I own an agency, no we’re not cheap, no I’m not soliciting your business. This is what I recommend.
1. Ask for a referral from your network. Don’t ask on LinkedIn or reddit. Ask people you actually know and trust. Hopefully, someone you know has a positive experience and can show you actual results. This is by far your best bet.
2. If you can’t get a referral, you’re going to have to interview agencies until you find the right fit. Discuss budget early and often. Ask for references and actually call them. Any good agency will have clients they can use as references who will share results. If they don’t, how good can they actually be?
3. If you don’t have any luck, search for similar businesses in other states. Find out who ranks and call them and ask. As long as you’re not a direct competitor, they’ll probably tell you who they’re working with. This takes a little more work to find someone willing to share, but the advantage is that any referrals you get will have experience in your industry.
Budget really depends on where you are. The bigger the metro, the more it costs. That’s just a function of available searches and number of competitors. You’re better off not doing SEO at all that hiring an underbudget hack.
One easy way to figure out if a budget is in line with the work is to convert it to an hourly rate. A good agency will charge at least $100-150. So realistically, it’s going to cost you $1000-1500 on the low end. Keep in mind that they also have to account for admin costs, reporting, client meetings, software subscriptions, and other overhead. It’s really hard to get much done in less than 10 hours.
Your budget is on the low end for one site. Pick the site with the most upside and do SEO for that site to fund a bigger budget so you can do all 3 sites.