SaaS aracım için bir sütun kümesi modeli oluşturuyorum. Sütun tohumu anahtar kelimesini seçme konusunda yardıma ihtiyacım var.
İki seçeneğim var. Biri düşük anahtar kelime zorluğuna (KD) ve düşük arama hacmine sahiptir. Diğerinin KD’si daha yüksek, arama hacmi daha yüksek ve rekabeti daha fazla.
Düşük KD anahtar kelimelerinin sıralamaya girmesi genellikle 3 ila 4 ay sürer. Yüksek KD anahtar kelimelerinin kullanılması bir yıldan fazla sürebilir. Ancak yüksek KD anahtar kelimeleri, onlar için sıralamaya girerseniz çok daha fazla trafik getirebilir.
Daha yeni başlıyorum. Sütun sayfam için hangi anahtar kelimeyi seçeceğim konusunda takılıp kaldığımı hissediyorum. Herhangi bir tavsiye yardımcı olacaktır.
>Low KD keywords usually take 3 to 4 months to rank.
Every situation is unique. If thats the case its because you have low topical authority
You should map out based on your topical authority > thats what I would research
Low KD isn’t universally low – each keywords “difficulty” is unique to your topical authority
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Well, few things go into this decision.
First of all, which keyword is more likely to be profitable?
“Lawnmowers” may be higher volume and difficulty, but “manual lawnmower shop (your city name)” will bring far more targeted and profitable traffic.
Another thought would be what are you realistically able to rank.
Do you think you can rank the “higher difficulty” keyword or not? If it’s going to be hard to rank, will the effort be worth it?
It boils down to a strategic decision for you. Also can you just do both? Especially if they are on the same topic? Then you can see which one is gaining traction and double down on that one.
Without knowing the keywords in question, is it realistic to target the “higher difficulty” keyword on the pillar page and use the less competitive keyword in a piece of supporting content, or would they overlap? Typically, the pillar page would be targeting a more competitive keyword anyway.