SEO endüstrisinde olup bitenleri unutalım ve SEO ekosistemine nasıl girdiğinizi paylaşalım mı? Buradaki fikir, bu sektöre girmenizi ve kalmanızı sağlayan şeyin ne olduğunu size hatırlatmaktır.
Benim için saha pazarlama çalışmalarından bıkmıştım ve sadece ofis işi arıyordum. Beni tecrübelerime göre değil, vasıflarıma göre işe alan ilk şirketime teşekkürler.
Hikayen nedir?
I graduated a semester early, right before the pandemic, and basically hung out for 6 months, playing video games and making music, then got the “time to get a job” convo from my dad.
I interviewed for a while, and having happened to do some “SEO compliant freelance copywriting” in the past, landed an entry level “SEO Consulting Analyst” role.
Learned the basics, got good (did the work) and moved to campaigns — then literally because I thought the billable hours were easier to meet doing technical SEO (we charged at like 25 link fixes/hr) I got moved (promoted again!) to the technical SEO team.
Learned the technical side in more depth, turning out ~3 tech audits a day for maybe a year, and during that time was promoted to Senior Technical SEO analyst. This was pivotal for me — retyping the same “do this because x; do that because y” burned SEO best practices into my mind but more importantly helped me understand what search engines are in a functional sense.
I was at the agency for ~ 2 years and 7 months before I jumped ship to be an in-house SEO Specialist at a high growth startup. I absolutely ripped while I was there, basically getting every commercial page to R1 for its primary keyword; growing blog clicks from search by 1,000% and growing organic revenue by ~20% YoY — and then they gave me a fucking 3% raise.
That was painful for me. So, I left to be Senior SEO Manager at a much larger company— but luck stuck once more, and after just 4-5 months landed their Manager, Web role; rooted in the SEO + CRO + Analytics experience I have (was heavily involved in integrated marketing strategy @ the startup).
All in all, grew my W2 OTE by 240% in 5 years.
But for anybody just starting out, paid search has a way better income growth rate because you manage budgets.
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I did it for businesses that I ran or owned in late 90s-2011 (pre-google), I’m a coder (War Dialer/BBS) since youth. Started a Dev agency in 2012, we offered the service but didn’t really push it that much. Eventually, just got sick of clients failures when hiring marketers and formally started offering its around 2014 and just pivoted more into it over the next few years. By 2016 we’d basically 180 the business to lead with SEO and Dev, design, Hosting etc became secondary.
I majored in English Lit. with minors in history and creative writing. Obviously, job prospects weren’t great, so I started working at a restaurant as a busser and eventually became a bartender after a few years of TEFL.
I “peaked” by becoming manager of a private club, which I hated. Eventually I responded to ZipRecruiter ads like crazy. The only writing samples I had were fictional short stories.
My current company were the only ones that called. They liked that I historically stayed at the same companies/restaurants and that there was advancement at each place.
I was desperate to get out of the service industry so took really shitty pay, which is another reason they hired me.
A few years later I’m running a small team and am one promotion away from 6-figures.
I never actually where an SEO guy I just saw an opportunity to get more traffic first for my service as a WordPress Dev and then for other projects like eCommerce. But the first time where almost 10 years ago when I wanted to get more leads for my services.