Bir yıldır haftada 4 kez blog yazıyorum. Nişimdeki en popüler web sitesi haberlerinden biri olmak istiyorum, bu yüzden bu kadar yayınlıyorum. Mesele şu ki, yaprak dökmeyen makaleler de yapıyorum, çok zaman alıyor ve tarafta yarı zamanlı bir işim var.
Bugün yaklaşık 300 makalem var, yaklaşık 100 makaleyi yenilemeyi başardım, ancak hafta boyunca daha fazlasını yapmak için zaman bulamıyorum. Bunalmış hissediyorum ve yenilemenin gerekli olup olmadığını merak ediyorum.
Ayda yaklaşık 3000 görüntülemem var, 5000’e ulaşmak zor oldu. Amacım 10000’e ulaşmaktır, ancak Yenileme’nin makalelerimin% 70’inin haber olduğunu bilerek yardımcı olup olmayacağını merak ediyorum.
If they’re news (hence something that happened at certain period), how are you going to refresh them?
Nope. There may be gains to be made from updating content but Google doesnt “prefer” fresh – its an argument that suits some points of view but if that were the case, then sites with perma-ranking pages wouldnt exist.
However: There’s some truth to a part of the myth in certain conditions.
Firstly: pages with traffic are indexed all the time, even if not edited/changed
We track over 25k positions in different instances SEmrush and Ahrefs – we are focused on adding new content.
However – one of my best pieces of advice that I can give you – and has been quoted on YT and TikTok – is that old pages with no clicks, do not get re-indexed – which means:
1. They do not get re-appraised
This means that they are missing out on new topical authority and changes to the algorithms
2. They do not go through re-indexed if they’re not changed
Googlebots do a size/change calculation on every document at every crawl. If the document hasn’t changed enough, they dotn push them through.
# TL;DR
So – for old pages that have never been edited – editing them will definitely push them through and you can definitely see an uptick in some cases, or even many cases.
YMMV (your milage may vary)
Nothing is mandatory, you get to run your website how you choose.
Refresh the articles that deserve it. Is there new information that is important for the user to know? Are there new resources to link to? Refresh them as needed. If the answer is no, don’t refresh them.
If you are indeed an authority in your niche, you’ll know what does and doesn’t need to be updated or refreshed.
No, it is not mandatory to refresh all the articles, but it is strategic to choose those that already bring traffic or have evergreen potential. If you have 300 pieces and 70% are news, it makes more sense to concentrate time on the 30% evergreen and on the articles that position themselves better: small updates (stronger title, addition of updated data, internal links) are enough to make them stand out. This way you multiply the results without burning energy, because the real boost comes from optimizing what is already performing, not from chasing quantity.
No
if they are getting clicks why make any changes?